Viva Vera 20! Celebrating Two Decades of 

All-Ages Music, Art and Activism

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The Vera Project has big announcements—and even bigger ambitions—about the future of our youth-driven community, and we need your help to make it all happen!

The Vera Project, Seattle’s beloved all-ages concert space and arts incubator, is celebrating our 20th birthday by raising $500,000 between now and the end of 2020. Our goals are to kickstart the reopening of our longstanding space and to fund a brighter (and LOUDER) future for Seattle youth. With new training programs in digital production and civic engagement and nationwide all-ages community development efforts already in the works plus much more to come the next 20 years of VERA will be even more powerful than the first. 

We launched Viva Vera 20, our yearlong 20th-birthday celebration and fundraising campaign, back in January with a rad home video featuring performances by Ben Gibbard and Perfume Genius, birthday wishes from the Foo Fighters, TV on the Radio and Sub Pop Records and endearingly awkward shout-outs from dozens of our friends in Seattle’s music and arts community. And we’re keeping the party going all year long with live-streamed concerts, a documentary series on our very strange history, in-person benefit concerts, ridiculous telethons and more. Viva Vera 20 will culminate in a massive public blowout on the Seattle Center campus in January 2022, so don’t delete our emails. 

Every dollar raised for Viva Vera 20 directly supports our Always All Ages music and arts programming. None of your generously donated funds will sit around in a hidden offshore bank account! They’ll immediately go toward our work to build back a better music community centered on empathy, equity and accessibility.

Check out the innovative programming and improvements we’re fundraising for:

  • Education

      1. Equip the Kids digital production lab and creative equipment lending library
      2. Ground Zero Radio station and media training program
      3. Vera TV, an online variety show with year-round episodes featuring young, BIPOC artists and local community organizations
      4. A brand-new slate of cost-free classes and youth work opportunities in video and audio production, live-streaming, music journalism, podcasting, photography, design, community organizing and more
  • All-Ages Advocacy

      1. Democratic leadership and voter education training centered on mutual aid and civic engagement
      2. Arts programming and summer camps led by and for neurodivergent youth
      3. West Coast All Ages coalition and resource network, focusing on venue safety initiatives and touring support for young artists
      4. DIY Community Relief Fund grantmaking for nontraditional venue spaces and BIPOC-led community centers 
  • Community

      1. Reopen The Vera Project!
      2. More FREE shows, classes and leadership training for underserved youth. 
      3. Rumor has it that a new youth-driven venue and rehearsal space run by VERA might be underway…. (Shhh)




For More Information on The Vera Project + Viva Vera 20, Contact Grandstand Media:

Kate Jackson – katej@grandstandhq.com

Bailey Sattler – baileys@grandstandhq.com

Nick Javier – nickj@grandstandhq.com


Kate Becker

King County Creative

Kate Becker is a forever fan of the Vera Project. She spends her days and nights working on behalf of the creative sector in King County.

Megan Jasper

Sub Pop

Megan Jasper has spent more than 30 years working in and for Seattle’s music community and her life was changed thanks to the all ages punk shows she attended as a teenager in Massachusetts.

Tim Lennon


Tim Lennon is the Executive Director of LANGSTON. He served The Vera Project as ED from 2015-2018.

Jonathan Zwickel

Corporate Communications, T-Mobile (Formerly City Arts)

Co-president of Vera’s board of directors Jonathan Zwickel is a sometimes music journalist, former editor of City Arts Magazine and longtime advocate of Seattle’s creative community.

Gloria Connors

Connors & Co.

Gloria Alvarez Connors has produced special events, concerts, and immersive digital experiences for more than 20 years as the CEO of the Connors & Co. production company.

Rachel Willner

Connors & Co.

Joining Connors & Co in 2007, Rachel has grown from production manager at various Seattle-area venues to VP and Partner of Connors & Co., expanding her reach and leading innovative activations all across the United States.